You pay $1,299 once. We ship enough for two snacks a day for 365 days — one to start your fast, one to end it. You do not cancel. You do not quit. You do not renegotiate.
Your willpower doesn't fail for 23 hours a day. It fails for two. We built snacks for those two.
You've eaten. The clock starts. You feel it by 2 p.m. — the hunger you promised you'd push through. You don't. You eat.
You made it. You sit down to break the fast. You tell yourself you've earned it. Eight hundred calories later, you've undone the day.
“Willpower is not a character trait. It is a finite resource, exhausted by the exact two moments that decide whether intermittent fasting works.”
Macadamias, pecans, coconut, MCT oil. 18g of healthy fat and 6g of protein, dosed to kill the 2 p.m. craving before it starts.
Chia, psyllium, oats. 12g of fiber and 10g of protein — the fullness you need in the minute you need it, before the binge starts.
On a 14:10 protocol, Fast START is consumed at hour 20 — right before the eating window closes. Fast END is consumed at hour 10 — the instant the window opens.
Less than your oat-milk latte.
We launched this year. We have something better: the peer-reviewed research the program is built on.
People work 2.75× harder to avoid losing a resource than to gain an equivalent one.
Fat and protein consumed 30–60 min before hunger peak delay ghrelin spike by 2.1 hours.
Soluble fiber before a meal reduced subsequent caloric intake by 18–24% on average.
Upfront annual payment increased adherence 4.1× over monthly billing in 12-month studies.
If you succeed, you paid $3.56 a day to change your life.
If you fail, you paid $1,299 to learn commitment matters.